Actionable field notes on winning first customers and building repeatable acquisition systems for early-stage B2B SaaS founders.https://zerotorevenue.io/https://zerotorevenue.io/posts/10-ways-to-reverse-engineer-your-competitors-customer-acquisition-strategy/https://zerotorevenue.io/posts/10-ways-to-reverse-engineer-your-competitors-customer-acquisition-strategy/Customer acquisition is expensive and most tactics fail. Ten shortcuts to reverse-engineer how your competitors are winning customers, from ad libraries to hiring signals.Sat, 22 Nov 2025 00:00:00 GMTJP Hagenhttps://zerotorevenue.io/posts/ai-search-engine-optimization-cheat-sheet/https://zerotorevenue.io/posts/ai-search-engine-optimization-cheat-sheet/AI-sourced traffic converts at 12x the rate of traditional search. A practical guide to optimizing for AI search engines like ChatGPT and Perplexity.Sat, 14 Feb 2026 00:00:00 GMTJP Hagenhttps://zerotorevenue.io/posts/b2b-saas-directory-submission-playbook/https://zerotorevenue.io/posts/b2b-saas-directory-submission-playbook/Where to list your B2B SaaS product, what to prepare, and how to build directory profiles that support discovery, reviews and search visibility.Wed, 02 Sep 2026 00:00:00 GMTJP Hagenhttps://zerotorevenue.io/posts/how-to-check-your-ai-search-visibility/https://zerotorevenue.io/posts/how-to-check-your-ai-search-visibility/A simple monthly process for checking whether ChatGPT, Perplexity, and Google mention, cite, and accurately describe your company.Fri, 28 Aug 2026 00:00:00 GMTJP Hagenhttps://zerotorevenue.io/posts/how-wristband-got-its-first-10-paying-customers/https://zerotorevenue.io/posts/how-wristband-got-its-first-10-paying-customers/Wristband founder Jim Verducci on the seven tactics that landed his first 10 paying customers, from webinars and Slack communities to Reddit SEO and a 'reverse cold outreach' play.Mon, 08 Dec 2025 00:00:00 GMTJP Hagen